Real Estate Vinyl - Stand Out with Custom Branding

Why branding matters in real estate

Whether you’re a broker, agent, or decorator, you’re likely aware of just how tough the industry is. For starters, it’s highly saturated, and the fact that most professionals offer pretty much the same services doesn’t help.

As such, branding is key if you want to be seen. It’s the secret sauce to you ultimately being chosen.

Why?

Simple - a strong brand signals trust and builds instant credibility and reliability. Furthermore, it places your values and services front and center.

It’s also worth considering that you’ll generate the bulk of your business through personal recommendation. Thus, consistent visual appearance (which is any brand’s hallmark) keeps you top of mind, and as a result, you’re more likely to get recommended.

How real estate professionals can use vinyl

Vinyl is a highly versatile material. Although many companies use it to create original real estate agency decorations, vinyl extends way beyond just “set dressing”.

Window vinyl for agencies: Putting custom vinyl signage on windows is an amazing way to attract attention, even in crowded streets. You can display active listings, your brand colors, and contact info.
Wall and door wraps: Along with walls, you can wrap doors with vinyl , allowing you to brand your reception area or meeting rooms.
Vehicle vinyl wraps: Vinyl wraps are the most affordable way to turn vehicles into mobile advertisements. This is especially powerful for agents who are always on the move or don’t have an office.
Custom signs: Grabbing attention is easy with wrapped signs, more so if you “park” them in front of your listings.

Advantages of vinyl for real estate branding

If you’re wondering why you should use vinyl for your real estate marketing materials over other available options, the biggest reason is affordability. Vinyl is simply more cost-effective than both traditional signage and regular office refurbishing.

Customizability is another key selling point, as vinyl wraps and films come in limitless finishes, solid colors, textures, and styling options. Due to the material’s versatility, you can also print almost anything you can imagine.

It’s also easy to apply, so you won’t have to close down for renovations and deal with the aftermath.

Lastly, modern vinyl is highly durable and removable. Opting for high-resistant vinyl will help keep your spaces looking pristine, while also allowing you to remove it on a whim if you choose to rebrand.

Common use cases

When it comes to real estate, the most common use is window vinyl that promotes relevant listings. Using this technique, an agency can significantly boost traffic, particularly if the office is located on a frequented street. Similarly, vehicle wraps are also popular. Put simply, you can’t say no to a 24/7 moving billboard.

If you want to make the strongest impression, it’s not a bad idea to redesign your entire office around branded wall graphics. Not only will this look expensive, which naturally signals that you’re capable of providing a quality service, but you’ll automatically grab attention, especially if your competitors have boring, conventional offices.

How to get the most out of real estate vinyl

Even with vinyl, established marketing practices are still relevant.

To get your money’s worth, opt for clean and professional colors. Plus points go if you opt for designs that echo your brand identity. On a similar note, steer clear of Comic Sans and other casual fonts. Instead, use elegant typography that signals prestige.

Your branding should inform your choices, so if your target audience is an average, middle-class homeowner, your brand should be down-to-earth. Then, a sleek, modern font may actually be a better strategic choice.

If you want to position yourself as the go-to real estate agency in the area, incorporating local landmarks into your office design or marketing materials can strengthen that community angle.

Last, but not least, feel free to print your contact information on all your vinyl creations. Don’t feel shy, as this is an effective method of quickly enhancing your lead generation efforts.

Take your branding to the next level

Vinyl is a simple yet powerful marketing tool for real estate businesses of all sizes. Putting your brand colors front and center will also help you attract more business over time, which is crucial in such an oversaturated market.

Feel free to explore our wide selection of custom vinyl wraps and take your real estate branding to the next level.